Minimonkey is a Dutch brand, based in Amsterdam. Since 2007, Minimonkey has had a global focus on the development, production and sale of innovative baby products, with distribution partners in over 35 countries.
When our first daughter was born in 2005, I suddenly found myself inundated by a variety of baby products. Some of them were not easy or pleasant to use, or the product I was looking for simply didn’t exist. It became my mission to make life for parents and children easier and more fun by creating innovative solutions. I quit my job at the bank, and started Minimonkey. The success of my first product, the now-classic Sling 4-in-1, motivated me to continue along this great path I had chosen. I think the secret to this lies in doing something you love. I still run Minimonkey on my own, without anyone else on the payroll, and the idea of not having to play ‘boss’ all day long gives me a sense of freedom. I believe in the modern approach to working with people and organisations where everyone does what they are good at, and what makes them happy. It means continuing to build on something great for yourself and one another.
The challenge for me is always to launch a product on the market that doesn’t exist, and which makes things for parents and children a little bit easier. Developing a product is often accompanied by months of frustration, and every now and then a ‘Eureka!’ moment. Fortunately, there are also products that I have managed to get onto the shelves in no time. The Minichair is a good example of this. The idea came to me one morning out of nowhere. Within a week, I had a sample that was so good that the product could go into production immediately. The Minichair is now our bestseller worldwide.
Children have been carried around by their parents for centuries. In the past, they just did this using a length of fabric, but times and mostly the wishes of people change. These days, people place a higher priority on safety and convenience. The demand for ergonomic ways of carrying babies and small children is on the rise. This was the point of departure in forming partnerships with various specialists (ranging from children’s orthopaedic specialists to babywearing consultants). Together, we developed the classic Minimonkey Sling, making it a modern variation that can not only be worn from birth, but it is also ergonomic and safe. It is made for every babywearer (or baby), be they tall, short, heavy or thin. The Mini Sling was developed to fit every size and shape, and even fits in your bag 😉. This gives me a huge kick.
In addition to the ability to ‘wear’ your baby and child in an ergonomically responsible manner, the demand for comfort by those who wear their baby has increased, particularly for those who have to do this frequently and for long periods of time. The shift from carrying them on one shoulder to two shoulders began; the infamous ‘reverse rucksack’. Numerous brands began to copy one another’s designs, and there are now a seemingly unlimited number of ‘me-too’ carriers on the market now. For me, the trick was to develop a carrier that was easy to use and comfortable, one that does not involve putting weight on the shoulders. The development of the Dynamic was the result. We have discovered that people with shoulder and back problems are very happy with the Dynamic. For me, this was proof that I had achieved my goals!
1087 SC Amsterdam
+31 (0)20 3301197
Chamber of Commerce no. 34243852
ABNAMRO (Gustav Mahlerlaan 10,1082 PP Amsterdam)